SEO & Content Marketing by Rebekah May

SEO & Content Marketing


The give-it-to-me-straight guide to using SEO and Content marketing to easily attract clients to your site, every day of the year.  This course is based on years of experience, distilled into non-technical principles you can implement on your website, today.

Attract Your Ideal Clients

I believe you were meant for more.  You chose your career path because you have special talents to offer the world.  It's my mission to help you spread your message and attract the right clients, so you can do what you do best.  Help others.

Step-by-Step Instruction

I will guide you through the entire process, so you complete the course feeling more empowered over your marketing efforts.

The course is organized into bite-sized videos focused on core concepts, so you never feel overwhelmed.

What's included?

Video Icon 76 videos File Icon 5 files Text Icon 3 text files

Contents

Start Here
Watch This Introduction to SEO First
Getting Help
Pre-requisites
2 mins
Welcome
About your teacher
2 mins
Welcome
1 min
Thank you
1 min
What you'll learn
1 min
Setting yourself up for success
1 min
Introduction to SEO
Introduction to SEO
3 mins
Content
What this section will cover
1 min
Evergreen Content
1 min
Trending Content
1 min
Seasonal Content
2 mins
Different Content Assets
1 min
Content Ranking Example
2 mins
Best Practices
3 mins
Put it into Practice: Core Content Areas
412 KB
User Research
Introduction & Defining Your User
1 min
Understanding User Motivations
1 min
Where Does Your User Turn for Information
1 min
Content Analysis & Inspiration
2 mins
Put it into Practice: Target User Worksheet
115 KB
A Guide to Keywords
What's We Will Cover
1 min
Keyword Types
1 min
Best Keywords for Conversions
2 mins
Keyword Research - Using Free Methods
What we will cover
1 min
Discovering User Questions
2 mins
Using Google Auto Suggest
2 mins
Using Google Trends
3 mins
Using Tools to Gain More Insights
2 mins
Using Online Communities
2 mins
Using Social Media
1 min
Identifying User Questions.pdf
17.8 KB
Keyword Research - Paid Tools
Setting up Google Adwords
2 mins
Using Google Adwords
2 mins
Using Keywords Effectively
Using Keywords Effectively
1 min
Technical SEO
Introduction
1 min
What we will cover
1 min
Title Tags
Introduction to Title Tags
3 mins
Editing the Title Tag
1 min
Where to edit the title tag in Wordpress
1 min
Where to edit the Title Tag in Squarespace
1 min
Where to edit the Title Tag in Wix
1 min
Guide to Meta Descriptions
What are Meta Descriptions
1 min
Meta Description Examples
1 min
Editing the Meta Description in Wordpress
1 min
Editing the Meta Description in Squarespace
1 min
Editing the Meta Description in Wix
1 min
Heading Tags
Heading Tags and SEO
1 min
Heading Tag Examples
1 min
Image Tags
Image Tags and SEO
2 mins
An Optimal Image Tag
1 min
Earning Authority & Trust
Introduction
1 min
What we will discuss
1 min
What is Authority in SEO
1 min
How Authority Works
1 min
Examples of Optimal Sites
1 min
Benefits of Promoting Content
1 min
Social Media Impact on SEO
2 mins
Forming Relationships for SEO
1 min
What are Search Operators?
1 min
Using Search Operators to Submission Opportunities
1 min
Using Search Operators for Resource Lists
2 mins
Using Search Operators for Contact Information
1 min
Leaving Reviews & Testimonials
1 min
Spying on Competitors
3 mins
Using Email Marketing
1 min
Tracking Your Progress
User Locations
1 min
User Demographics
1 min
User Engagement
1 min
Introduction to Google Analytics
1 min
User Engagement II
1 min
Analyzing Traffic
2 mins
User Interests
2 mins
Content Performance
4 mins
Introduction to Google Search Console
2 mins
Coverage & Indexation Reports
1 min
Sitemaps
2 mins
Site Speed Reports
2 mins
Bonus Material
How to Create a Google Analytics Account
5 mins
How to Create a Google Search Console Account
4 mins
SEO Tools
Tag Checklist.pdf
35.2 KB
Content Checklist.pdf
18.3 KB